There are 5 Learning Objectives (LO's) for Unit 11, these are as follows: LO1 = Understand scripted elements in a range of media products LO2 = Be able to generate ideas for the scripted element of a media product, in response to a client brief LO3 = Be able to produce the scripted element of a media product, in response to a client brief LO4 = Be able to present the scripted element to a client for feedback LO5 = Be able to revise the scripted element using client feedback Of these LO's you can achieve Merit & Distinction marks on LO3 and Merit marks on LO4 . The criteria for achieving these are as follows: LO3 (Merit) = Learners demonstrate proficient writing skills to produce a script with a good narrate structure. The process and conventions used are appropriate for a script. The dialogue is appropriate for the storyline and characters. LO3 (Distinction) = Learners produce a script that is generally of a high technical standard and quality. The